Tourism

(asked on 3rd February 2015) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask Her Majesty’s Government what steps they are taking to promote tourist destinations in the United Kingdom outside the Greater London area.


This question was answered on 11th February 2015

VisitBritain and VisitEngland market the nations and the regions through the GREAT Britain and Holidays at Home are GREAT campaigns. VisitEngland's Growing Tourism Locally programme, supported by the Regional Growth Fund, has also been successful in growing tourism outside London. Programmes such as the Department for Communities and Local Government's Coastal Communities Fund are also helping to grow tourism in seaside destinations, supporting local economic growth and jobs.

More recently, the Government has announced a new 'Tourism in the North' initiative, as well as £4.4 million to fund 50,000 visa fee refunds for visitors from China who book onto tours comprising a minimum of 4 nights outside the Greater London area. Two new international trade events have also been announced for the South West and Yorkshire and the Humber, bringing major international buyers in to meet with regional businesses. A funding pot of £200K will match fund first time exhibitors' to attend the events and maximise their potential.

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