Question to the Department for Work and Pensions:

To ask His Majesty's Government what steps they are taking to increase the uptake of Pension Credit by those entitled to it.

The Government is committed to ensuring that older people receive the support to which they are entitled. That’s why we are taking significant steps to maximise the take-up of Pension Credit. The Department’s campaign to promote Pension Credit has been running since September and has included TV, radio, social media such as Facebook and Instagram, on YouTube, on advertising screens, including on GP and Post Office screens as well as in the press.

The latest phase of the campaign ran from 8 November and was aimed at friends and family - especially adult children of eligible pensioners - asking them to tell people they know about Pension Credit, encourage them to check their eligibility, as well as help them make a claim.

In November we also wrote to around 120,000 pensioners who were in receipt of Housing Benefit but not Pension Credit. We invited these pensioners to claim Pension Credit in time to make a successful backdated Pension Credit claim and qualify for a Winter Fuel Payment.

In order to promote Pension Credit through as many channels as possible, we have also engaged with key stakeholders and partners, including other government departments, local councils, housing associations, community groups, local libraries and service providers as well as charities and third sector organisations.

Our campaign has seen DWP receive around 150,000 Pension Credit applications in the 16 weeks since the Winter Fuel Payment announcement. This is compared to around 61,300 Pension Credit applications in the 16 weeks preceding the announcement – a 145% increase in applications since the 29 July.

Over the coming weeks, as part of the annual State Pension uprating exercise, around 11 million pensioners will receive a leaflet promoting Pension Credit along with their State Pension uprating letter.