Question to the Department for Levelling Up, Housing & Communities:

To ask Her Majesty’s Government, further to the Written Answer by Baroness Williams of Trafford on 21 October (HL2528), why it was possible to vote daily in the Great British High Street of the Year competition for up to 30 days, and from multiple email addresses; who decided that voting should be allowed to take place in that way; and what assessment they have made of the impact of that decision on the outcome of the competition.

The Great British High Street Competition was an initiative launched by the Future High Street Forum, a group bringing together retailers and sector experts to lead work to support high streets. The Great British High Street Competition, now in its second year, is overseen by a sub-group of the Forum.

The results of the Great British High Street Competition will be decided on by the combination of two scoring mechanisms. The first element will be based on scoring from a visit from our independent panel of judges which includes expert senior representatives from Boots, Costa, Google and the Post Office.

The second part of the scoring is based on the outcome of a public vote which allows people to vote every day but from a single email address. The decision was based on advice from analysts and social media experts, which included Facebook, LinkedIn and Yahoo, and was introduced in order to allow the finalists to build local campaigns which generate interest across the course of the campaign and not just on one day. It was also designed to allow towns with varying populations to compete. Ministers had no role in this decision.

I would like to take this opportunity to wish the team in Colne and their competitors, every luck. We received 230 entries of an excellent standard so to reach the final is a huge achievement. The competition is shining a light on all the wonderful, hard work going on around the country and, once the competition is over, we look forward to continuing to work with all of the finalists to share and publicise their great work.