Question to the Department of Health and Social Care:

To ask His Majesty's Government whether they intend to implement the recommendations of Bite Back’s report Fuel Us Don’t Fool Us, published on 22 February, concerning the sale and marketing of unhealthy food and drink to children and young people.

The Government is committed to working with businesses to ensure we create the conditions for a healthier nation. We welcome Bite Back’s report, Fuel Us Don’t Fool Us, and will consider its recommendations.

Plans to restrict the location of foods high in fat, salt or sugar came into force on 1 October 2022. These restrictions are the single most impactful obesity policy at reducing children’s calorie consumption and are expected to accrue health benefits of over £57 billion and provide savings to the National Health Service of over £4 billion, over the next 25 years. Calorie labelling in large restaurants, cafes and takeaways has also been in force since April 2022 to support consumers to make healthier choices when eating out or getting a takeaway.

On 1 October 2025, the volume price promotion restrictions will come into force restricting volume price promotions such as "3 for 2" offers on less healthy products. The Government will simultaneously introduce a United Kingdom-wide 9pm TV watershed for products high in fat, salt or sugar and a restriction of paid-for advertising of these products online, also on 1 October 2025.

The Government has held a consultation to gather evidence on the existing UK colour coded front of pack labelling scheme and will respond in due course. The Government laid legislation in Parliament on 20 February 2024 which will introduce improvement notices for breaches to compliance with nutrition and health claims which will come into force on 1 October 2024. This will enable improvement notices to be used as a more proportionate first step in the enforcement of the requirements around the use of nutrition and health claims on food and drinks in England.

The Government is working with industry on the Food Data Transparency Partnership in co-developing voluntary reporting requirements for food business to demonstrate the healthiness of their sales.

Decisions about the future development of taxes are made by the Chancellor, in line with the Government’s tax policy-making framework.