Question to the Cabinet Office:

To ask His Majesty's Government why they have altered their communications guidance to use "UK Government" rather than "His Majesty's Government".

I refer the Noble Lady to Parliamentary Question HC112174:

Question: To ask the Minister for the Cabinet Office, for what policy reason the Government has decided not to use the HM Government identity; and if he will publish the revised guidance held by the Government Digital Service and Government Communications Service. 112174

Answer: There are no plans to discontinue the use of “HM Government”.

Please refer to https://www.communications.gov.uk/guidance/marketing/branding-guidelines/ for guidance on logo use. There are no plans to publish the revised guidance held by the Government Digital Service and the Government Communication Service.

Communications teams are advised to use "UK Government" rather than departmental names and logos for announcements, to provide clarity to the public. This does not affect the use of "His Majesty's Government", which continues on relevant official communications and records.

"UK Government" has long been the term used for the government in public-facing communications. All governments have regularly reviewed and updated government branding guidance to ensure that communications with the public are clear.

This guidance was developed in consultation with relevant stakeholders and in accordance with standard protocols in Summer 2025.