Motorways: Publicity

(asked on 16th December 2020) - View Source

Question to the Department for Transport:

To ask Her Majesty's Government what plans they have to launch a campaign to improve levels of public understanding of smart motorway rules.


Answered by
Baroness Vere of Norbiton Portrait
Baroness Vere of Norbiton
Parliamentary Secretary (HM Treasury)
This question was answered on 18th December 2020

Highways England is developing a nationally-targeted campaign to increase road user confidence on All Lane Running (ALR) motorways, including what to do in the event of a breakdown in a live lane. The campaign concept has been tested on a number of audiences. Stakeholders in the recovery and insurance industries have been engaged throughout the process and have helped to shape the campaign.

Highways England is now in the production phase of the campaign, which will launch in January 2021. The campaign will be seen widely across the country including on TV, social media and national radio to ensure maximum reach amongst the target audience.

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