Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, pursuant to the Answer of 9 December 2025 to Question 95647 on Government Department: Advertising, in what formats are data held for spending on public relations, marketing and advertising firms, other than social media firms.

Data is held under categories: Digital, Out of Home, Press, Radio and Television.

As with any media planning approach, channels are selected based on their ability to engage with relevant audiences in alignment with the government's strategic objectives.

The Cabinet Office is consistently tracking and reviewing spending on communications to ensure efficiency, efficacy, and value for the taxpayer.