Government Departments: Social Media
(asked on 18th November 2025) - View Source
Question to the Cabinet Office:
To ask the Minister for the Cabinet Office, how much the Government has spent on advertisements and subscriptions with (a) X, (b) Meta, (c) Tiktok and (d) Alphabet Inc. Google in each year since 2015.
The government uses paid advertising to communicate important government announcements and campaigns that affect the public. Please refer to the table below for Government spend on advertisements and subscriptions (please note - figures from 2015-2018 are not available):
| 2018* | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
X | £340,670.00 | £2,482,367.00 | £9,213,054.00 | £9,166,707.00 | £5,384,846.00 | £2,385,782.00 | £- |
Meta | £1,916,697.00 | £18,711,558.00 | £31,824,185.00 | £33,354,026.00 | £20,630,493.00 | £20,332,721.00 | £17,195,792.00 |
TikTok | £- | £- | £1,850,770.00 | £3,489,387.00 | £618,346.00 | £96,268.00 | £204,553.00 |
Alphabet (inc Google) | £2,036,387.00 | £17,968,414.00 | £28,121,714.00 | £23,808,972.00 | £23,132,702.00 | £26,326,818.00 | £20,840,036.00 |
| £4,293,754.00 | £39,162,339.00 | £71,009,723.00 | £69,819,092.00 | £49,766,387.00 | £49,141,589.00 | £38,240,381.00 |
*Please note the figures for 2018 are partial year spend due to contract changes.