Question to the Cabinet Office:
To ask the Minister for the Cabinet Office, pursuant to the Answer of 13 October 2025 to Question 77545 on Cabinet Office: Social Media, whether the influencers are (i) contracted directly by the New Media Unit or (ii) procured through a third party agency.
The New Media Unit delivers campaigns to support the government missions and government priorities. The New Media Unit’s planned spend is £10.9m.
No external individual contractors are employed by the New Media Unit. However, we use third party suppliers to support New Media Unit campaigns.