Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, with reference to his Department's guidance entitled Influencer Marketing Privacy Notice, updated on 10 September 2025, which agencies have been used by (a) his Department and (b) the Government Communications Service to select appropriate influencers to support government communication campaigns since July 2024.

Influencers have proven to be effective in reaching audiences that traditional marketing channels find hard to reach.

Influencers work is supported primarily via the agencies OmniGov and Pablo Unlimited via the Campaign Solutions 2 framework, detailed at the following link:

https://www.crowncommercial.gov.uk/agreements/RM6125