Prostate Cancer: Health Education

(asked on 28th August 2020) - View Source

Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, what assessment Public Health England has made on the need for a national public awareness campaign on prostate cancer.


Answered by
Jo Churchill Portrait
Jo Churchill
Minister of State (Department for Work and Pensions)
This question was answered on 5th November 2020

In 2014, Public Health England (PHE) ran a Be Clear on Cancer local pilot campaign focusing on prostate cancer in London. This included posters (by the roadside and in barber shops), print, tailored public health messaging on local radio, street ambassadors and public relations. Further information on this campaign for prostate cancer can be viewed at the following link:

https://prostatecanceruk.org/media/2457630/Be-Clear-on-Cancer-Web-Accessible-GP.pdf

An evaluation of the campaign showed that the activity raised awareness of the issue within the target audience. However, there was no evidence of an increase in general practitioner appointments as a result of the campaign. Further details can be viewed at the following link:

http://www.ncin.org.uk/cancer_type_and_topic_specific_work/topic_specific_work/be_clear_on_cancer/prostatecancerevaluationresults

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