Question to the Department of Health and Social Care:
To ask the Secretary of State for Health and Social Care, what assessment Public Health England has made on the need for a national public awareness campaign on prostate cancer.
In 2014, Public Health England (PHE) ran a Be Clear on Cancer local pilot campaign focusing on prostate cancer in London. This included posters (by the roadside and in barber shops), print, tailored public health messaging on local radio, street ambassadors and public relations. Further information on this campaign for prostate cancer can be viewed at the following link:
https://prostatecanceruk.org/media/2457630/Be-Clear-on-Cancer-Web-Accessible-GP.pdf
An evaluation of the campaign showed that the activity raised awareness of the issue within the target audience. However, there was no evidence of an increase in general practitioner appointments as a result of the campaign. Further details can be viewed at the following link: