Cabinet Office: Social Media
(asked on 16th September 2025) - View Source
Question to the Cabinet Office:
To ask the Minister for the Cabinet Office, pursuant to the Answer of 3 September 2025, to Question 70477, on Cabinet Office: Marketing, how much has been spent on digital influencers by the New Media Unit since its establishment.
This question was answered on 13th October 2025
The total amount spent on digital influencer marketing by the New Media Unit since its establishment is £114,796.51. This investment has supported multiple campaigns of varying scale and reach. Influencers have proven to be effective in reaching audiences that traditional marketing channels find hard to reach.