Question to the Department of Health and Social Care:

To ask the Secretary of State for Health, how much his Department has spent on diabetes awareness advertisements in each of the last five years.

Change4Life is Public Health England’s (PHE) social marketing programme which aims to inspire families with children aged 5 to 11 to eat well and move more in order to lower the risks of diseases such as type 2 diabetes, some cancers and heart disease. More than 2.7 million people have engaged with the campaign.

There is no specific budget for diabetes awareness marketing within PHE. However, the costs for the delivery of the Change4Life campaign are as follows:

- Year 2010/11 £8,862,000

- Year 2011/12 £8,481,000

- Year 2012/13 £8,933,000

- Year 2013/14 £12,582,000

- Year 2014/15 £10,041,000

These costs are total campaign costs and only exclude staffing costs.

PHE is currently developing an integrated social marketing campaign to engage adults in making changes to improve their own health including taking more exercise and improving diet.