Question to the Cabinet Office:

To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, pursuant to the Answer of 28 October 2019 to Question 3606 on Brexit: publicity, what steps he is taking to assess the effectiveness of Get ready for Brexit advertising campaign.

The effectiveness of the campaign has been assessed regularly on an ongoing basis since the campaign launched at the start of September. Its impact has been evaluated by using the Government Communication Service (GCS) Evaluation Framework, which is based on the latest industry thinking and is seen as an example of best practice in evaluating the impact of communications.