Gambling: Advertising

(asked on 4th October 2024) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, if she will make an assessment of the impact of television advertising for gambling websites and apps on (a) mental health and (b) suicide rates among men.


Answered by
Stephanie Peacock Portrait
Stephanie Peacock
Parliamentary Under Secretary of State (Department for Culture, Media and Sport)
This question was answered on 17th October 2024

All major sports have published their gambling sponsorship Codes of Conduct, setting minimum standards for gambling sponsorships, and the Premier League’s decision to ban front-of-shirt sponsorship by gambling firms will commence by the end of the 2025/26 season.

Regarding television advertising, the Advertising Standards Authority (ASA) is the independent body responsible for regulating advertising in the UK and co-regulates broadcast advertising under contract with Ofcom. The Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP), sister organisations of the ASA, are responsible for codifying the standards for advertising to the marketing industry as part of their CAP and BCAP Codes. A wide range of provisions in the codes are designed to protect vulnerable adults from harm, including those prohibiting imagery or claims that might encourage problematic gambling behaviour.

We are considering the best available evidence from a wide range of sources to inform decisions on how best to fulfil our manifesto commitment to reducing gambling-related harm. We will provide further updates to the House soon.

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