Newspaper Press: Advertising

(asked on 21st March 2017) - View Source

Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, what information his Department holds on the budget the Government has for advertising in newspapers for each government department in the 2017-18 financial year.


Answered by
Chris Skidmore Portrait
Chris Skidmore
This question was answered on 25th April 2017

The Cabinet Office does not hold information regarding government departments’ budgets for newspaper advertising in the 2017/18 financial year.

Departmental marketing communications teams, working with their media planning and buying agencies, take decisions about which kinds of media and specific channels will be used within their communications campaigns to best reach their target audiences, once their campaign strategies have been defined.

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