Question to the Department for Digital, Culture, Media & Sport:

To ask the Minister of State, Department for Digital, Culture, Media and Sport, what assessment her Department has made of the effect of the voluntary ban on gambling adverts during live, pre-watershed sport on TV that was introduced in 2019 on trends in the level of gambling addiction; and if she will make it her policy to encourage an extension of that ban to (a) family television shows and (b) on-demand services.

The Gambling Industry Code for Socially Responsible Advertising prohibits gambling advertising on television before 9pm, except in a limited number of circumstances, those being for bingo, lotteries, and until last year, sports betting around televised sport. In August 2019 the Industry group for Responsible Gambling extended its voluntary commitment to include advertising during sporting events. This includes a ‘whistle-to-whistle’ ban on all TV betting adverts during pre-watershed live sport, starting five minutes before the event begins, and ending five minutes after it finishes. This also applies to live streaming of events online. Additional measures include an end to betting adverts around highlight shows and re-runs, and an end to pre-watershed bookmaker sponsorship of sports programmes. The code also bans free sign-up offers being targeted at new customers before 9pm and requires all TV adverts to feature a responsible gambling message for the duration of the advert.

Gambling operators who advertise to a UK audience have to comply with the advertising codes of practice issued by the Broadcast Committee of Advertising Practice (BCAP) and the Committee of Advertising Practice (CAP), which are enforced by the Advertising Standards Authority (ASA). The codes apply across all advertising platforms, including broadcast, online and social media. A wide range of provisions in the codes are designed to protect children and vulnerable adults from harm. For example, gambling adverts must not appear during programming commissioned for or principally directed at children, or during programmes likely to appeal directly to children. Gambling adverts also must not portray, condone or encourage gambling behaviour that is socially irresponsible. These rules also apply to on demand services.

We will continue to monitor issues around gambling advertising and consider any new evidence carefully, including the ASA’s forthcoming report looking at children’s exposure to age restricted advertising in 2019.