Question to the Department for International Trade:

To ask the Secretary of State for International Trade, what assessment his Department has made of the return on investment of its marketing budget in 2016-17.

The Department for International Trade’s (DIT) marketing activity is subject to rigorous targets for Return on Investment, relating to the value of export wins where marketing activity, such as media promotion, advertising, trade events or missions, is involved.

Assessment of the return on investment of marketing activity in 2016/17 is still on-going, as marketing continues until the end of the financial year. Furthermore, leads generated through DIT marketing activity are tracked over a longer term as they take time to be converted into business wins.