Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what steps her Department is taking to encourage more (a) domestic and (b) inbound tourists to visit National Parks.

National Parks are vital assets for tourism, attracting millions of domestic and international visitors each year and supporting local economies through recreation, hospitality, and cultural heritage. To encourage more visitors, the Government has led a once-in-a-generation reform of regional and local destination management: 41 Local Visitor Economy Partnerships have now been accredited across England, creating a high-performing network across the Visitor Economy working with local authorities and businesses at a local level - encouraging new levels of collaboration between regions and empowering domestic tourism for places of tourist interest such as National Parks.

DCMS continues to work with VisitBritain to champion visits to the British countryside to a worldwide audience. VisitBritain’s new GREAT-funded international marketing campaign, ‘Starring GREAT Britain’, uses the hook of Britain’s rich film and television history to encourage more international visitors to explore across Britain, including many rural destinations, landmarks and National Parks.