NHS: Artificial Intelligence

(asked on 29th May 2026) - View Source

Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, what steps NHS England is taking to protect the NHS (a) brand and (b) logo from unauthorised AI-generated deepfake communications.


Answered by
Karin Smyth Portrait
Karin Smyth
Minister of State (Department of Health and Social Care)
This question was answered on 4th June 2026

The Department’s brand team takes action against cases of potential misuse that are brought to our attention, including artificial intelligence generated or deep fake communications, although we do not comment on the details of individual cases. Reports can be made to the email address identity@dhsc.gov.uk.

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