Universal Credit: Advertising

(asked on 4th May 2020) - View Source

Question to the Department for Work and Pensions:

To ask the Secretary of State for Work and Pensions, pursuant to the Answer of 1 May 2020 to Questions 38941 and 38942 on Department for Work and Pensions: Metro Newspaper, if she will place in the Library a copy of the Government Communications Service’s review into the actions taken by her Department throughout the Government's Universal Credit Uncovered advertisement campaign.


Answered by
Will Quince Portrait
Will Quince
This question was answered on 13th May 2020

We will place a copy in the Library of the review of the Department for Work and Pensions Universal Credit Uncovered Metro partnership (May 2019) conducted by the Government Communication Service.

The review concluded the Department did not intentionally mislead the public. The Department has provided assurance to the ASA that the advertising which was the subject of their investigation will no longer appear in its original form. We continue to recognise the importance of working closely with the ASA to inform future campaigns and establish best practice.

Within the recent context of unprecedented volumes of benefit claims, it continues to be very much in the public interest to ensure people understand how best to claim Universal Credit and we will continue to ensure the Department meets our responsibility to do this.

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