Question to the Department for Science, Innovation & Technology:

To ask the Secretary of State for Science, Innovation and Technology, what steps he is taking with the Secretary of State for Culture, Media and Sport to support the effective delivery of the National Telecare Campaign in Ceredigion Preseli constituency.

The Government is working with industry to support the industry-led and industry-funded National Telecare Campaign. The objective of this campaign is for telecare users to be identified so that they can be provided with additional support when their landlines are upgraded from analogue to digital.

It is important that the campaign reaches vulnerable customers across the UK. In Wales, a TV advert will be broadcast on ITV Wales, in English with Welsh subtitles. A mix of English and Welsh, and Welsh only will be used for printed adverts, video on demand, and social media.