Local Broadcasting: Public Health England

(asked on 27th April 2020) - View Source

Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, if he will make an assessment of the potential merits of ring-fencing advertising slots bought by Public Health England for use on community radio and for non-profit local TV broadcasters.


Answered by
Chloe Smith Portrait
Chloe Smith
This question was answered on 11th May 2020

Further to the answers given to PQs 37724 and 37725 on 27 April 2020, in light of the Coronavirus pandemic, the Government has developed a national campaign to provide information, guidance and reassurance to the public.

The campaign spans owned, earned and paid-for channels, including local radio and TV, to maximise reach and engagement. We are constantly reviewing our use of each of these channels and amending campaign activity accordingly to ensure our messaging reaches as many people as possible.

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