Question

To ask the Secretary of State for Digital, Culture, Media and Sport, pursuant to the Answer of 27 October 2026 to Question 36245 on Tourism, when she plans to publish the Visitor Economy Growth Strategy.

This Government is committed to supporting the Visitor Economy and recognises the crucial role it plays in attracting investment, generating jobs, and showcasing the UK’s cultural and natural assets on a global stage. By enhancing our tourism offer, supporting businesses, and strengthening regional economies, we can ensure the UK remains a world-leading destination and a key driver of national prosperity. This government has also set an ambitious target of welcoming 50 million visitors a year by 2030, with a clear focus on spreading that economic footprint across our regional and coastal heartlands.

Our forthcoming Visitor Economy Growth Strategy will set out an ambitious long term, place-based plan to deliver sustainable growth across regional visitor economies.

We are continuing to work with industry and the strategy will be published when that work has concluded.