Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, if his Department will make representations to the Advertising Standards Authority to change the guidelines for broadband speed advertisements to increase the proportion of broadband customers who must reach the stated speed on their internet connection.

The Minister for Culture and the Digital Economy has met and written to the Advertising Standards Authority (ASA), encouraging it to strengthen its rules on broadband speed claims in advertising. We consider that the proportion of customers who can receive the headline speed should be higher than their guidelines stipulate (10%) and have asked to ASA to examine this.