Question to the Department for Work and Pensions:

To ask the Secretary of State for Work and Pensions, what steps her Department has taken to promote the take up of pension credit to help tackle the cost of living crisis.

We have already undertaken a range of actions to raise awareness of Pension Credit and increase take-up. We are now putting all our efforts into the substantial and sustained take-up campaign, which was launched on 3 April. This has included print advertising and promotion in the national press, across social media, via internet search engines and on screens in Post Offices and GP surgeries across Great Britain. Our digital toolkit has been updated with information and resources, as well as leaflets and posters which advice organisations, charities and other stakeholders working across local communities can use to help promote Pension Credit

Most recently, on 15 June DWP held another Pension Credit day of action with broadcasters, regional and national newspapers and other partners encouraged to reach out to pensioners, as well their family and friends, through their channels. Although not all claims can be directly attributed to the campaign, early indications are that the day of action has been highly effective. Our internal management information suggests there have been over 10,000 Pension Credit claims made during the week of the media day – an increase of 275% compared to the same week in 2021, which itself was an enhanced week due to the 2021 Pension Credit Action Day.

The impact of these claim volumes on numbers of successful awards and on Pension Credit take up will take longer to establish given the usual cycle involved in producing those statistics. However, the campaign is ongoing including a particular focus on getting the private sector to drive forward efforts to enhance claims, and specific effort to reach out to communities who have traditionally not claimed Pension Credit. That work is very much ongoing.