Question to the Ministry of Housing, Communities and Local Government:

To ask the Secretary of State for Housing, Communities and Local Government, pursuant to the answer of 8 September 2026, to Question 23934, on MHCLG: Social Media, how many individual social media influencers were paid further to the £114,831 of total spend, and which agency hired them.

Eight individual social media influencers were paid and the lead agency was 23red.

23red is the department's contracted agency. In line with standard contractual arrangements, 23red subcontracted influencer management to Pepper, a specialist influencer agency, who directly hired the social media influencers.