Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, whether his Department has (a) undertaken and (b) commissioned research on the covid-19 pandemic which uses behavioural psychology modelling; and if he will make a statement.

The Government intends to publish the evidence being used by the Scientific Advisory Group for Emergencies.

The COVID-19 Public Information Campaign has been developed with a blended team of specialist marketing and behavioural science experts together with advice from academic experts in Psychological Medicine. The Protection Motivation Theory has shaped thinking and the campaign has been robustly developed and tested with input and advice from the Behaviour Insights Team.