Question to the Department for Education:

To ask the Secretary of State for Education, what criteria her Department applied in selecting the areas for the campaign, Together we can tackle child abuse.

This is the first ever nationwide campaign on this issue promoted by the Government. Its aim is to raise awareness amongst the public about abuse and neglect and how to report suspected instances. This is a nationwide campaign and we have been working with all local authorities to promote it. We have provided a toolkit of materials, which can be used across the country to support the campaign locally.

This year, we ran a pilot, paid-for campaign in 33 local authorities in the West Midlands and Outer London where we have paid for out-of-home, digital and radio advertising. These areas were chosen because of their dense and diverse populations. The overall cost of the campaign has been up to £1m.