Healthy Start Scheme

(asked on 4th June 2019) - View Source

Question to the Department of Health and Social Care:

To ask the Secretary of State for Health and Social Care, what funding his Department has made available to promote the Healthy Start Voucher Scheme to (a) eligible recipients and (b) retailers; and if will he make a statement.


Answered by
Jackie Doyle-Price Portrait
Jackie Doyle-Price
This question was answered on 12th June 2019

Funding allocated to the Healthy Start scheme is accounted through a single cost centre together with the Nursery Milk scheme. A split by individual scheme is therefore not available. In 2017-18 funding for these schemes was £104,709,791. Audited spend data for the 2018-19 financial year is not yet available.

This includes funding for the Healthy Start website which costs approximately £12,000 per year and which, together with the Start4Life website, promotes the Healthy Start scheme to the public and retailers. Retailers, local authorities and healthcare professionals such as midwives and health visitors are encouraged to use the relevant promotional material available on the Healthy Start website. The Healthy Start Issuing Unit is also proactive in identifying and contacting families who may be eligible.

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