Living Wage: Publicity
(asked on 2nd February 2016) - View Source
Question to the Department for Business, Energy and Industrial Strategy:
To ask the Secretary of State for Business, Innovation and Skills, how much was spent on each media type for 2016 Step Up to the Living Wage campaign.
The total budget allocated for the National Living Wage advertising campaign is £4.95 million. The campaign will run until the end of April and we expect to come in under budget.
A breakdown of anticipated costs for the National Living Wage campaign can be found in the table below:
Advertising design and planning | £497,571 |
Poster advertising | £751,612.69 |
TV and video on demand(VOD) | £1,730,387.70 |
Social media advertising (combined budget) | £354,000 |
Digital display advertising and pay per click (PPC) | £520,000 |
Newspaper/magazine advertising | £250,000 |
National Living Wage website | £21,860 |
Other elements of the campaign (please specify) |
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The Government’s new National Living Wage is a step up for working people, so it is important workers know their rights and that employers pay the new £7.20 from April 1 this year. Britain deserves a pay rise and as a One Nation Government we are making sure it gets one. The campaign will tell people about their entitlements and is targeted at employers, and workers currently earning the National Minimum Wage.