Question to the Department of Health and Social Care:

To ask the Secretary of State for Health, what steps the Government is taking to raise awareness of the public health and public order effects of excessive drinking.

The Government, through the Public Health Outcomes Framework, measures alcohol harm and the impact of local authorities’ actions on public health. Public Health England (PHE) produces local alcohol profiles which provide local authority level data to enable professionals and the public to see the harms that alcohol contributes to in their area.

PHE has recently run a campaign, Health Matters, aimed at public health professionals and others to highlight the costs of harmful drinking and dependent use of alcohol, and the benefits that come from local areas investing in interventions to reduce those harms.

For the last two years, PHE has worked with the charity Alcohol Concern, in promoting the ‘Dry January’ campaign. This mass participation event encourages people to ‘go dry’ for a month. In 2015, 50,000 people signed up, with 67% of participants reporting lower drinking levels six months later. PHE has continued to support Dry January in 2016.

PHE also offer specific marketing programmes aimed toward young people to reduce the uptake of risky behaviours, including alcohol consumption.