Outdoor Advertising: Digital Technology

(asked on 1st May 2024) - View Source

Question to the Department for Science, Innovation & Technology:

To ask the Secretary of State for Science, Innovation and Technology, whether her Department holds information on the use of outdoor advertising infrastructure for digital data capture.


Answered by
Julia Lopez Portrait
Julia Lopez
This question was answered on 13th May 2024

Any organisation capturing digital data that contains personal data is required to comply with the UK GDPR and the Data Protection Act 2018 which impose obligations on data controllers to process data fairly, lawfully, and transparently. Personal data should also be kept secure and not processed for longer than is necessary. Most of this information should be found in an organisation’s privacy notice which explains the collection and use of personal information.

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