Question

To ask the Secretary of State for Energy and Climate Change, how much his Department spent on (a) television advertising, (b) radio advertising, (c) national newspaper advertisements, (d) local newspaper advertisements, (e) social media advertising and (f) other types of advertising in each year since 2010.

Total advertising spend, excluding VAT, is set out in the table below. The figures include associated costs such as the production of creative services. A breakdown by category is not available.

Spend in FY 12-13, 13-14 & 14-15 includes advertising for the Green Deal. The Green Deal helps you make energy-saving improvements to your home and find the best way to pay for them.

During FY 14-15 we have allocated an advertising budget for the ‘Power to Switch Campaign’ as follows:

• £620,000 to develop, produce and supply advertisements. This includes budgets agreed with the agency to produce each of the TV and Radio advertisements;
• £4,100,000 to buy advertising space (including agency media buying and communications planning fees).

The FY 14-15 figure includes £335k spent on the ‘Power to Switch Campaign’. Actual final spends are not yet available.

The 'Power to Switch' campaign will run for 5 weeks and will include national, regional and online advertising, encouraging people to switch and save.