Question

To ask the Secretary of State for Energy and Climate Change, what the cost to the public purse was of the Government's advertising campaign encouraging consumers to switch energy providers.

As the campaign is still ongoing the actual final spends are not yet available, but we have allocated a budget for the Power to Switch Campaign as follows:

• £620,000 to develop, produce and supply advertisements;
• £4,100,000 to buy advertising space (including agency media buying and communications planning fees).

The Power to Switch Campaign encourages people to switch supplier and save money by visiting:

www.BeAnEnergyShopper.com.