Question to the Department for Work and Pensions:

To ask the Secretary of State for Work and Pensions, what proportion of his Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.

The Department for Work and Pensions delivers a range of campaigns which are essential in ensuring that vulnerable people and pensioners are aware of the financial support that they are eligible for.

Appropriate advertising is a key government approach to ensure that target audiences receive the correct information and the media channels used are selected based upon their potential impact and cost, ensuring value for money for the taxpayer.

The figures provided in the table below show the percentage of the total spend for each advertising channel during 2023/24.