Question to the Department for Business and Trade:

To ask the Secretary of State for Business and Trade, what proportion of her Department’s (a) advertising and (b) marketing expenditure was on (i) local newspapers in print and online, (ii) national newspapers in print and online, (iii) social media, (iv) search engines, (v) broadcast and on-demand television and (vi) other channels in the most recent year for which data is available.

The Department buys marketing media, including advertising, through its retained media buying agency.

2022/23 is the most recent year for which the data is available.

The proportion of this marketing media expenditure by major marketing channel was as follows:

• Local newspapers in print and online: 5%

• National newspapers in print and online: 25%

• Paid social media: 27%

• Search engine marketing: 2 %

• Broadcast and on-demand television: N/A

• Other channels: 41%