Dairy Products: Marketing

(asked on 1st December 2014) - View Source

Question to the Department for Environment, Food and Rural Affairs:

To ask the Secretary of State for Environment, Food and Rural Affairs, how much her Department spent on marketing support for (a) milk and (b) other dairy products in financial years (i) 2010-11, (ii) 2011-12, (iii) 2012-13 and (iv) 2013-14; and if she will make a statement.


Answered by
George Eustice Portrait
George Eustice
This question was answered on 4th December 2014

The Government offers no direct financial support to marketing of milk and other dairy products. The industry is doing its own work on promoting milk consumption across all age groups through campaigns such as “Make Mine Milk” which is part funded by the EU.

DairyCo is the levy funded body for the dairy sector. Their total annual budget is approximately £8m and £500,000 of this is spent on marketing development.

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