Teachers: Training
(asked on 12th September 2014) - View Source
Question to the Department for Education:
To ask the Secretary of State for Education, what estimate she has made of the cost of advertising for initial teaching training courses in each year since 2010.
The estimated cost of advertising for initial teacher training courses for each financial year since 2010 is:
2010-11 | 2011-12 | 2012-13 | 2013-14 | |
Estimate of advertising costs | £3,530,000 | £2,480,000 | £4,650,000 | £1,480,000 |
These estimates include purchased media space in TV, newspapers, magazines, posters and online.
The changes in expenditure over this period reflect the change in delivery of advertising, which emphasises digital and social media marketing, and other promotional activity over television and press advertising.