Question to the Department of Health and Social Care:

To ask the Secretary of State for Health, what guidelines are provided to broadcasters on the advertising of e-cigarettes on television; and if he will make a statement.

The Advertising Standards Authority has published guidance on the advertising of e-cigarettes, which took effect in November 2014. Guidance on advertising e-cigarettes on television can be found in the UK Code of Broadcast Advertising (the BCAP code).

E-cigarettes that are licenced by the Medicines and Healthcare products Regulatory Agency will continue to be able to be advertised from 20 May 2016, when the Tobacco Products Directive 2014/40/EU is implemented in the United Kingdom, and advertising of all other e-cigarettes is no longer permitted on television.