Question to the Department of Health and Social Care:

To ask the Secretary of State for Health, what steps the Government is taking to reduce the number of avoidable deaths from breast cancer and to improve survival rates for that disease.

Achieving earlier diagnosis of cancer is key to our ambition to save an additional 5,000 lives per year by 2014-2015 and improve cancer outcomes and survival, including for breast cancer. Improving Outcomes: A Strategy for Cancer, published in January 2011, set out the Government’s ambition to close the gap in survival outcomes by 2014-15 and the strategy is backed with more than £750 million over this spending review period (four years) including more than £450 million to achieve early diagnosis.

Specifically on breast cancer, following successful local and regional pilots, a national breast cancer campaign targeting women aged 70 years plus ran in England only from 3 February to 16 March 2014. The campaign included television, press, direct mail and out-of-home media advertising and the key message was: ‘1 in 3 women who get breast cancer are over 70, so don’t assume you’re past it.’ The campaign was targeted at women over 70 as breast cancer survival is lower in this group than in younger women. In addition, as part of a major trial, we are extending the breast screening programme to women aged 47-49 and 71-73.

The Be Clear on Cancer campaign on breast cancer in women over 70 has been successful in raising awareness of symptoms. Since this time last year, the number of patients seen by a specialist for investigation of unusual breast symptom has risen by almost 20%.