Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, how the level of funding for the GREAT Britain campaign has changed over the past 10 years.

The GREAT Britain campaign was established in 2011. It showcases the very best of what this country has to offer. The campaign is currently active in over 140 countries around the world and aims to deliver significant and long-term increases in trade, tourism, education and inward investment in support of our prosperity and growth agenda. Detailed evaluation of available results shows that the campaign is making a significant economic and reputational impact, with measurable returns to date significantly exceeding the cost of the campaign.

Government funding for GREAT Britain campaign:

2011/13 (development and launch costs covered two financial years) - £37 million

2013/14 - £30 million

2014/15 - £46.5 million

2015/16 - £46.5 million