Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, whether her Department has plans to increase tourism in Bournemouth East constituency.

As set out in the government’s Tourism Recovery Plan, we are committed to supporting the tourism industry’s return to pre-pandemic levels across England including Bournemouth East and other coastal destinations.

DCMS’s arms-length body and the national tourist board, VisitBritain, promotes Bournemouth and other coastal destinations on their websites and social media.

VisitBritain works with Bournemouth’s Destination Management Organisation who attend their best practice calls and have engaged in discussions related to marketing activity. Bournemouth engaged with VisitBritain’s Escape the Everyday campaign to create dedicated content and itineraries. VisitBritain has also supported specific initiatives, such as the Beach Check App, which was aligned to responsible travel.