Question to the Department of Health and Social Care:
To ask the Secretary of State for Health and Social Care, what data his Department holds on the consumption of breakfast cereals (a) with and (b) without milk; and how that information is reflected in the nutrient profiling model.
No data is held on the consumption of breakfast cereal with milk. Consumption of breakfast cereals without milk is reported in the National Diet and Nutrition Survey (NDNS). The most recent NDNS report was published in December 2020 and presents findings for 2016/17 to 2018/19. The report is available at the following link:
The nutrient profiling model is used to identify products that are high in fat, salt or sugar in line with advertising restrictions rather than how the foods are eaten or consumption behaviour.