Fly-tipping and Litter

(asked on 12th April 2021) - View Source

Question to the Department for Environment, Food and Rural Affairs:

To ask the Secretary of State for Environment, Food and Rural Affairs, how much his Department has spent on communications to discourage litter and flytipping in each of the last five years.


Answered by
Rebecca Pow Portrait
Rebecca Pow
Parliamentary Under-Secretary (Department for Environment, Food and Rural Affairs)
This question was answered on 15th April 2021

Defra has spent the following amounts externally on communications to discourage litter and fly-tipping. The cost of other activities, such as social media messaging, cannot be separated. Likewise, spend on Defra staff cannot be disaggregated.

Year

Purpose

Amount

2016-2017

Initial scoping and research for “Keep it, Bin it” national anti-litter campaign

£15,868

2017-2018

Development of “Keep it, Bin it” campaign, partnership strategy and stakeholder research, as well as testing and development of a campaign identity

£124,412

2018-2019

“Keep it, Bin it” campaign branding, creative assets and launch

£67,855 – (following years funded by external partners)

2019-2020

Development of Household Waste Duty of Care Toolkit

£6,703

2020-2021

Development and launch of “Respect the Outdoors” campaign, which includes messaging about litter among other issues

£96,650

2020-2021

Contribution to Keep Britain Tidy’s “Love Parks” campaign and use of creative assets

£30,000

The Environment Agency has also contributed funds in 2016-17, 2017-18 and 2018-19 to the ‘right waste, right place’ information campaign, managed by the Environmental Services Association, which aims to help small businesses and establishments meet their Duty of Care obligations, and seeks to deter fly-tipping incidents.

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