Question to the Department for Environment, Food and Rural Affairs:
To ask the Secretary of State for Environment, Food and Rural Affairs, how much his Department has spent on communications to discourage litter and flytipping in each of the last five years.
Defra has spent the following amounts externally on communications to discourage litter and fly-tipping. The cost of other activities, such as social media messaging, cannot be separated. Likewise, spend on Defra staff cannot be disaggregated.
Year | Purpose | Amount |
2016-2017 | Initial scoping and research for “Keep it, Bin it” national anti-litter campaign | £15,868 |
2017-2018 | Development of “Keep it, Bin it” campaign, partnership strategy and stakeholder research, as well as testing and development of a campaign identity | £124,412 |
2018-2019 | “Keep it, Bin it” campaign branding, creative assets and launch | £67,855 – (following years funded by external partners) |
2019-2020 | Development of Household Waste Duty of Care Toolkit | £6,703 |
2020-2021 | Development and launch of “Respect the Outdoors” campaign, which includes messaging about litter among other issues | £96,650 |
2020-2021 | Contribution to Keep Britain Tidy’s “Love Parks” campaign and use of creative assets | £30,000 |
The Environment Agency has also contributed funds in 2016-17, 2017-18 and 2018-19 to the ‘right waste, right place’ information campaign, managed by the Environmental Services Association, which aims to help small businesses and establishments meet their Duty of Care obligations, and seeks to deter fly-tipping incidents.