Question

To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the contribution of the Scotch Whisky industry to the tourist industry in (a) Scotland and (b) the UK.

Research by VisitBritian found that 82% of international respondents said that ‘a good variety of food and drink to try’ is a key driver when selecting a destination for an international break. This is why the UK’s unique food and drink experiences are a key pillar of their international marketing campaigns and PR activity.

The whisky industry is recognised as the UK’s largest single food and drink sector, accounting for 25% of the UK’s food and drink exports and 80% of Scottish food and drink exports, impacting 200 markets worldwide. The whisky sector generates £3.3 billion directly to the UK economy, and totals £5 billion when Gross Value Added (GVA) is added to the overall to UK Gross Domestic Product (GDP). Research by VisitScotland found that 20% of respondents stated they visited awhisky distillery on their holiday in Scotland, making it one of the top activities for overnight tourists on their trip to Scotland.

Visits to whisky distilleries in Scotland have increased by two thirds since 2010, and over 1000 people are now directly employed in tourism roles which equates to 10% of the industry’s direct employment in Scotland.