Question

To ask the Secretary of State for Business, Innovation and Skills, if he will publish the television advertising schedule and list the television channels being used for the Great Britain campaign; and if he will estimate the cost of (a) producing the commercials for that campaign and (b) each television advertising slot by time and date of broadcast.

The commercials are being shown on a wide variety of channels to reach the broadest spread of British businesses, including ITV, Channel 4, Channel 5 and satellite channels. Individual advertising spots are confirmed with broadcasters a few days prior to broadcast. The average cost of producing a commercial is £48,000 and to date 18 have been produced.