Local Broadcasting: Radio

(asked on 14th April 2022) - View Source

Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, whether his Department has made an assessment of the potential merits of using community radio stations as a means of promoting national Government campaigns.


Answered by
Nigel Adams Portrait
Nigel Adams
This question was answered on 25th April 2022

The Government is strongly supportive of the community radio sector and recognises the great value that it offers to communities across the UK. Community radio plays an important role in our cross channel strategy, with the merits of its use being assessed in relation to this.

Government public information campaigns utilise a wide range of channels to maximise reach and engagement and to ensure our messaging reaches as many people as possible. The government has recently worked with over 35 community radio stations on a weekly basis and this includes the use of paid-for advertising on community radio.

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