Gambling: Advertising

(asked on 19th January 2021) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, if he will hold discussions with the Betting and Gaming Council to encourage gambling firms to cease TV and radio advertising during the covid-19 lockdown announced in January 2021 to protect people who are affected by gambling disorders at a time when they may be more susceptible to out-of-control gambling.


Answered by
Nigel Huddleston Portrait
Nigel Huddleston
This question was answered on 25th January 2021

The government and the Gambling Commission continue to be clear that gambling operators must act responsibly during the Covid-19 period, and the Advertising Standards Authority (ASA) has warned operators that they must not look to exploit the situation in their adverts or marketing. In June 2020 members of the Betting and Gaming Council committed to ensure at least 20% of broadcast advertising is given over to safer gambling messaging.

The Gambling Commission has monitored gambling behaviour during the Covid-19 period and will continue to do so. Survey data published by the Commission this month indicated that 86% of those who gamble did so the same amount or less during the pandemic than they had previously. The Commission recently wrote to operators to remind them of its expectations under guidance issued in May 2020 to increase protections for those who may be at heightened risk of gambling harm. That guidance directed operators to monitor customer behaviour more closely to identify signs of potential harm, and banned mechanisms by which customers could cancel requests to withdraw money from their account.

The government launched its Review of the Gambling Act 2005 on 8th December with the publication of a Call for Evidence. As part of the wide scope of that Review, we have called for evidence on the benefits or harms of allowing gambling operators to advertise. In addition, the ASA is currently consulting on proposals to further strengthen the advertising codes, including new rules to minimise the potential for gambling adverts to appeal to vulnerable people, or adversely impact them.

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