Question to the Cabinet Office:

To ask the Minister for the Cabinet Office, what recent assessment he has made of the adequacy of the proportion of Government marketing expenditure received by local newspapers.

The requested spend information is not held centrally.

The Government runs a number of advertising campaigns across a range of media channels. Channels are selected based on whether they will reach a campaign’s target audience effectively to have the most impact.

Local media channels such as print and radio are regularly used in campaigns to help reach hard to reach audiences. Social media is also an essential part of government communications used to reach younger audiences and help to inform the public directly about matters which may affect their lives or interests.